The second part of my "History Of Atari" launched today on Gamasutra. "Atari: The Golden Years A History, 1978-1981" is long, and self-indulges a lot with the history of the Atari computer line (because the story has told in many places before). If have a bit of time, please go by and read it.
Update: Hey, the story just hit SlashDot: http://games.slashdot.org/article.pl?no_d2=1&sid=08/08/21/2135202
(Typical 80/20 positive/negative reaction in comments). Still pretty cool.