My first (as a developer) web+toy (Toys that interact with the web) project went live today: Pixel Chix Flippin' Kitchen.   The game is "inspired" by the "Cooking Mama" DS and Wii game.  You use your mouse to mix, cut, fry in mini games trying to make multiple dishes.  Here is the catch.  you can't play it without owning the Pixel Chix TV toy.  While playing with the toy, you get secret codes that can be used online to unlock content on the web site.   Other games and fun stuff can be unlocked as well.