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Bring this form to your next meeting a vendor management. Cross off the bullshit words and actions as they are said or performed. Once you have bingo - a whole row, column, or diagonal crossed out, stand up and yell 'BULLSHIT'.

Optimization claims	We're the only _Blank_ in our quadrant	Relevant but boring case study	Out of the box	anything 'Q2'
'Blended Rate'	Overly technical tech speak	Forrester bla bla bla	An exciting new customer they can't name	anything 'Q3'
Says 'Core Competency'	Web 3.0	game plan	anything 'Q4'	Globalization claims
When can our VP/SVP/CEO meet your VP/SVP/CEO?	'We Eat Our Own Dog Food'	Projector use of any kind	Says 'Technology Stack'	You must use our product - scare tatics
Profitability statement	CRM	Next Steps Query	Non-sales faking sales speak	We're the fastest _blank_ in our _blank_

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