| Pricing questions are dodged | anything 'Q1' | Non-Tech faking tech speak | client focus(ed) | Globalization claims |
| Web 3.0 | Core competencies just happen to match need | promising a follow-up email' | 'We Eat Our Own Dog Food' | Metrics |
| 99.9 Percent Uptime | Exciting partnership news | Says 'Technology Stack' | Says 'Best Of Breed' | strategic fit |
| Says 'Core Competency' | Integrated solution | Gartner Group bla bla bla | Competitive advantage claims | Vendor(s) outnumber your team |
| Unnanounced, they bring VP/SVP/CEO | Relevant but boring case study | Kitchen-Sink Technology Diagarm | Working Smarter | SLA - Service Level Agreement |