| Says 'Core Competency' | Customer Logo Page | anything 'Q3' | We're the fastest _blank_ in our _blank_ | An exciting new customer they can't name |
| Next Steps Query | Talk you through | Says 'Best Of Breed' | promising a follow-up email' | Web 3.0 |
| When can our VP/SVP/CEO meet your VP/SVP/CEO? | Core competencies just happen to match need | client focus(ed) | 24/7 | Exciting announcement they can't reveal |
| They ask to meet with your boss | Out of the box | Optimization claims | 'Blended Rate' | Price Point |
| Overly business suit speak | Vision | Projector use of any kind | Globalization claims | Overly technical tech speak |